Executive Summary: A Performance-Critical Partnership Aniview stands as a global powerhouse in video advertising technology, delivering over 15 billion monthly ad impressions and serving more than 200,000 publishers worldwide. Despite this immense scale and technological sophistication behind their core ad platform, their primary marketing website—the frontline for sales, partnerships, and publisher onboarding—was silently undermining growth. […]

Executive Summary: The Transformation at a Glance JoinAds, a dynamic platform connecting publishers with premium advertising demand, faced a critical inflection point. Despite having access to quality inventory, their internal team was bogged down by manual optimization processes and a lack of specialized programmatic expertise. This operational bottleneck was capping their growth potential and diverting […]